Using the EPA Seal and Logo
EPA Logo and Seal Requirements
The Agency's seal and logo convey the "corporate identity" of EPA and its programs. All products must reinforce the visual identity of EPA; program and office identifiers are distinctly secondary to this identity. The seal may only be displayed using either the standard color scheme or a single color that complements the background where it appears.
The official seal of EPA comprises the two-leaved flower, with stem, encircled by the title UNITED STATES ENVIRONMENTAL PROTECTION AGENCY.
EPA's logo is a two-leaved flower, without stem, accompanied by the Agency's initials to the right; the full agency name may also appear either to the right of or below the initials.
The seal and logo must remain intact and unchanged (e.g., don't use the flower from the seal or logo by itself). The sole exception is an icon, created by the Office of Public Affairs (OPA) and provided as part of EPA's standard Web look and feel, that identifies Agency webpages in lists of "favorites" or "bookmarks."
- Corporate Identity and Agency Identifier
- Permission to Reprint the Agency Logo or Seal
- EPA Logo Specifications
- EPA Seal Specifications
- Download copies of the EPA seal and logo files
Corporate Identity and Agency Identifier
To maintain EPA's "corporate identity," use only the seal or the logo on the front cover of communication products. The identifier should be placed and sized so that it clearly links the product to EPA, while also complementing the cover's design.
The sole exception is for products jointly authored by EPA and an assistance recipient or another federal agency, when identifiers of all authoring entities should appear on the front cover. All identifiers will usually be the same size; external identifiers should never overshadow EPA's identifier.
Deviation from this format requires approval from OPA.
Permission to Reprint the Agency Logo or Seal
If another agency, research group, think-tank, university, partnership or company wants to reproduce the EPA logo or seal for purposes acceptable to the Agency, permission must be granted by OPA, which will provide a copy of the logo or seal. Conditions of permission:
- Neither the logo nor seal may be altered in its proportions.
- No element may be removed or added to the seal or logo.
- Neither the seal nor the logo may be merged into another illustration or modified in any other way.
- The applicant may not suggest that use of the logo or seal implies endorsement of any organization, idea, product or service.
- OPA may require that the logo and/or seal be accompanied by an appropriate disclaimer.
Names derived from the EPA initials, such as EPAlog or EPAlert, are discouraged. They distort the Agency's correct name both visually and aurally, and compete with the Agency logo.
Please contact Londa Scott-Forte and Jini Ryan to ask about using the EPA seal or logo.
EPA Logo Specifications
Preferred Logo
Horizontal Logo
Vertical Logo
Color Specifications: Logo
The entire logo must appear in one color that contrasts well with the rest of the page, including a) black and b) white against a background color. The flower and text may not be different colors, nor may the flower itself contain more than one color.
Print Applications: Pantone/RGB/Hex Values
| Color | Pantone | RGB | Hex code |
|---|---|---|---|
| Blue | PMS 660 | 14-108-182 | #0e6cb6 |
| Green | PMS 362 | 71-169-182 | #62c342 |
| Black | 0-0-0 | #000000 | |
| White | 255-255-255 | #ffffff |
EPA Seal Specifications
Seal
Seal w/Trim
Color Specifications: Seal
For most applications, use the files provided on the EPA intranet (EPA employees) or files provided by Londa Scott-Forte and Jini Ryan. If a specific format is not available, contact OPA or use the following information. On the website, comply with the look and feel specification.
- 3-color as specified below
- single color that contrasts well with the background color, including a) black and b) white against a background color
- transparent
- white circle with blue trim
No other backgrounds are allowed.
Print Applications: Three-Color RGB/Pantone Values
(Learn more about the Pantone system and how it works)
| Pantone colors | Application | RGB | Hex code |
|---|---|---|---|
| 660 Blue | Text, water and trim | 14-108-182 | #0e6cb6 |
| 298 Light Blue | Sky | 65-182-230 | #41b6e6 |
| 362 Green | Green in flower | 98-195-66 | #62c342 |
Download Copies of the EPA Seal and Logo Files
- EPA employees can download logo and seal files from the Office of Multimedia's intranet webpage.
- External parties must contact Londa Scott-Forte and Jini Ryan to obtain the files. Please explain in your message why it is appropriate to use the EPA seal or logo.
Which File Should I Use?
- The ZIP download links below include several formats and sizes.
- Web use, presentations, and other electronic or print uses:
- For the lowest resolution and smallest file size, use the JPG format.
- For a higher resolution graphic with a transparent background/alpha channel, use the PNG format.
- Large-format or special needs:
- Use the included EPA vector file.
- Web use, presentations, and other electronic or print uses:
